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The Senior Director of Digital Platforms will lead the strategy, governance, and execution of the organization’s customer-facing and revenue-generating digital platforms. This role is responsible for aligning digital systems with member experience, business growth, and data-driven decision-making. It provides cross-functional leadership across applications, data, and product stakeholders while ensuring the organization’s digital technology stack is scalable, performant, and innovative.

This role is both strategic and operational — ideal for a digital leader with strong technical acumen, platform ownership experience, and a proven ability to lead cross-functional initiatives in complex environments.

Digital Platform Leadership & Governance

• Oversee the full lifecycle of key digital platforms including:
  CMS, Search, Ecommerce, Personalization and Customer Data Platform, Community Forum, Chat, LMS, Events, Chapter Management, Volunteer, and Nominations platforms
• Establish clear platform ownership, roadmap planning, and governance frameworks across all digital systems
• Serve as a key digital partner to the Director of Applications & QA and Director of Enterprise Data & Analytics

Cross-Functional Oversight

• Drive coordination and strategic alignment across applications, QA, integrations, data, and analytics teams to support digital roadmap execution
• Guide the planning and rollout of new or evolving platforms, ensuring alignment with member needs and business outcomes
• Provide platform strategy input during enterprise planning, vendor selection, and implementation efforts

Digital Analytics & Tagging

• Lead digital tagging, funnel reporting, and analytics architecture (GA4, GTM, CDP)
• Partner with Data & Analytics to deliver actionable reporting on user behavior, performance KPIs, and member engagement
• Enable measurement frameworks for personalization and content targeting

AI & Personalization Strategy

• Drive experimentation and implementation of AI use cases related to customer experience, reporting, and engagement
• Collaborate with the CIO and Strategic Operations on the future of AI-enhanced analytics and member segmentation

Team Leadership

• Build and manage a high-performing team including:
  • • Manager of Enterprise Applications
    • Web Analytics & Tagging Lead
    • Community & Engagement Platforms Owner
• Provide mentorship and technical guidance across assigned platforms and staff
• •  

• Proven success managing complex digital ecosystems with multiple internal and external development partners
• Strong knowledge of web platforms (CMS, ecommerce, personalization, analytics, search, chat, LMS)
• Excellent cross-functional leadership, communication, and vendor management skills
• Familiarity with agile delivery frameworks and SDLC governance practices
• Strategic thinker who can translate vision into action
• Highly organized with strong follow-through on execution
• Comfortable working in a high-growth, fast-paced environment
• Strong influencing skills and ability to work across technical and non-technical teams
• Committed to building a member-first, data-informed culture of digital excellence

• Bachelor’s degree in Computer Science , Technology, or related field; Master’s degree in technology or related field, preferred
• 15+ years of experience in digital technology, with at least 7 years in digital platform leadership roles
• Experience in platform governance, roadmap execution, and lifecycle management
• Experience with digital tagging architecture (GA4, GTM) and data-driven reporting
• Experience with standing up an AI architecture to support productivity
• Experience in AI-driven personalization, member segmentation, or behavioral analytics
• Background working with Salesforce-integrated platforms or headless CMS architecture
• Exposure to managing or scaling community, learning, or events platforms

• Up to 20% travel required.
• Work normal business hours and extended hours when necessary.
• Remain in a stationary position, often standing or sitting, for prolonged periods.
• Regular use of office equipment such as a computer/laptop and monitor computer screens.

All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic as protected by applicable law. Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.